top of page


Former Detective and SWAT breacher shares his secrets for men to achieve High Performance and regain their EDGE. 

You will learn skills that can change your life.

Stop living in mediocrity and start excelling in all areas of your life. 

  • Mental 

  • Emotional

  • Physical

Sat on the Rocks

A No-Nonsense Approach

High Performance Consulting

There are three elements in you that must be forged in order to achieve High Performance: 

  • Mental Toughness

  • Emotional Fortitude 

  • Health Awareness

Each one relies on the other. When one is lacking the rest suffer.

You might be one that suffers in all three areas. You might excel in one and fail in the others. You could even be a hard working, lucky bastard and have two in alignment. 

You are here for a reason. You're suffering in one or all areas. You are done with the pain and anger you feel daily. Make the commitment to better yourself in all areas of you life. You owe it to your business, you owe it to your family and you owe it to your damn self. 

Mental Toughness

Your mentality is key to any level of success. I know you have heard this before, that "Knowledge is Power." Guess what? Just because you know something doesn't mean you act on it. You must implement the knowledge to have the power.

You know smoking is unhealthy, you know drinking is unhealthy. You know the guilt you feel when you don't keep your word. Yet you still smoke, drink and procrastinate. 

In this program we will show you how to decisively implement the knowledge you already have. You will also learn new tools and techniques that will enhance your skills.


Emotional Fortitude

This isn't some hug-a-thug, kumbaya, chanting circle shit. Your Emotional Fortitude is your ability to quickly recover from failures, disappointments, let downs and frustrations. 

You must be in control of your emotional reactions. Once you master this skill, you will be able to move on to higher levels, like mastering other people's emotions. 

In this program you will learn the power  to harness emotions and the power to effectively handle them.


Health Awareness

You are in one of three areas. You have never been in shape, you used to be in shape or you think you are in shape. 

Health Consciousness is the foundation element in unchaining your confidence. Without a solid foundation of Health in the body, you will suffer in the other key areas. 

In this program we will create your foundation of Health Awareness and allow you to support your Mental Toughness and Emotional Fortitude again. 


Apply for a free Strategy Session

EQ Classes

You the Client

Requirements for my clients

  • You are willing to put in the work

  • You understand this process will be uncomfortable

  • You are here to learn new skills

  • You push your limits

  • You don't take yourself so seriously

  • You don't offend easily

  • You want to be a bad-ass

  • You want to be happy

  • You will stop at nothing to get the life you want

Bridge Over River

High Performance Consulting

My name is Justin W Atherton. As The High Performance Consultant, I help successful Men find their EDGE, in order to master their Mental, Emotional and Physical states.

Grab the keys to unchain the confidence locked inside of you.

You are a successful man, yet something is missing. You know what you want but can’t seem to accomplish it. You’re hiding in your little comfort zone surviving with the rest of the crowd.

Stop living in fear day to day. Fear of failure, fear of looking bad and fear of the unknown.

You will pushed out of your comfort zone. My job is to take you from surviving your life to living your life the way you deserve. 

Move from in-action to action. Eliminate your fear of failure. Execute decisions with confidence.

Coaches out there will pump you full of "positive hot air" and that is unsustainable. Together you and I will create a mindset that will stay with you for the rest of your life. You must be ready to put in the work.

Can you keep waiting to make an investment in yourself? Are you content with where you are in your life? Do you shy away from the challenge of bettering yourself? 

Are you going to continue to repeat your same actions and expect different results?

In dealing with countless high stress and volatile situations Justin learned that integrity―in every aspect―is the most important factor in whether a man succeeds or fails.

With over 16 years of Law Enforcement experience in SWAT, Investigations, Officer Training and Leadership roles, Justin develops and shares tactics and techniques that help forge the next generation of leaders.

After departing the SWAT team, Justin launched Confidence Unchained, a company that teaches these same leadership principles to men from any walk of life.

From business owners, fathers and entrepreneurs, Justin has helped men across a broad range of industries build their own High Performance and regain their EDGE.

Now, detailing the mind-set and principles that enable Detectives and SWAT teams to accomplish the most difficult missions, Confidence Unchained shows how to apply them to any man, family or organization.

The three pillars of the program focus on a specific topic such as Mental Toughness, Emotional Fortitude and Health Awareness, explaining what they are, why they are important, and how to implement them in any environment.

Powerful coaching and direct application, Confidence Unchained revolutionizes personal consulting and challenges men everywhere to fulfill their ultimate purpose and keep their EDGE.

Peak Performance Consulting
Confidence Unchained
Father daughter
Be an Elite Man


Hearing the successes of you the clients, amps me up. This is why I commit my life to this and your process. When you put in the work you get your results.

Thank you to all of my bad-ass clients who remind me everyday why I do this.

"Justin is sharp as a tack. He was on point and quick to point out areas that I could improve. I could tell that he was totally invested in helping me reach my goals and overcome the obstacles that had been holding me back. He also made it clear that I could reach out to him at any time if I needed assistance.

I felt like I had a great accountability partner in Justin. We would set goals during each of our calls, and I felt motivated to get them accomplished. He also gave me several specific protocols to follow that helped me overcome some of my struggles.

Thanks to his recommendations, I now live with more focus, clarity, and objectivity. I've learned to better handle my emotions in negative situations. He's also helped me see the value of setting clear, attainable goals.

I believe the main way that he helped me was through providing a new perspective on my life. I had been stuck in a rut for several years, and Justin's coaching helped me to get out of the ditch I was in and back onto the highway.

I would certainly recommend Justin to others, especially if you're looking for a new perspective on your life and problems."

Writer - Steven B

"Justin is a mindful listener, action-oriented communicator, and an amazing human being.  He’s challenged me to view and act in ways that fully embrace the person I’m out to become. 

Justin’s supported my journey as a leader in my personal and professional life, where I had doubts about being front and center, and now I can choose to stand in it.  I highly recommend Justin as your coach."

Business Owner at DOT Red - Jeremy Q

Winston S. Churchill

“Success is not final, failure is not fatal: it is the courage to continue that counts.”

The Tools to Unchain Your Confidence

Download the Emotional Matrix and Vocabulary Awareness list to accelerate your Peak Performance.

bottom of page